A word on pricing
No money, no honey
I am grateful to be able to do work that I love, and I do not take that privilege for granted.
However, it is also true that creative work is often undervalued - both by people commissioning the work, and by creatives themselves. And it is difficult: there are so many variables that can affect the price of a project, and the nature of creative work is unique, making it difficult to define a one-size-fits-all model of pricing.
For this reason, I’ve provided some guidance here about the different types of engagements we offer, what they may involve, and a rough idea of costs for each of these. Visual thinking and visual communication design can be incorporated throughout the entire process of a project, or at any point therein, so it’s important to remember that there is a lot of variation within each of the engagement types outlined below.
Some other factors that may affect pricing include:
Good Point Design’s involvement in any design research, and the scale / scope of this – for example, participating in workshops, interviews, etc.
Number, style, size, format and level of detail of images / visuals required
Deadlines
How many rounds of feedback you would like to include
Intended use of the artwork or designed materials
Where possible, it is hugely helpful to know what your budget is from the outset - there are usually ways that I can adapt my offering to suit what you have to work with and this can save us both a bit of time.
For queries and quotes, please contact me about your project.
Types of engagements: a loose guide on pricing
You can read more about each of the below types of engagement over here.
I have identified three main types of engagements that Good Point Design works with, which I’m calling “You tell me”, “You give me” and “You invite me”. These are general categories, and there may be crossover between these categories, depending on the project and client.
*Please note, all prices given below are estimates only and are excluding GST.
Please contact Good Point Design for a more specific quote for your project.
You Invite Me Project example:
Good Point Design meets a research team and we together plan how to work together. Good Point Design is involved in a workshop and interviews with participants, with visual materials designed for each of these. A visual story is produced to document the process and the outcomes of this work. $15,000.
Pricing estimate
$5,000 - 30,000
You Give Me Project example:
Quotes and stories from research participants are provided by client with an open brief to work out what story to tell, and determine how to tell it. Good Point Design helps to select content that would translate well, creating as many images as possible within a fixed budget: $5,000
Pricing estimate:
$2000 - 20,000
You Tell Me Project example
Approximately 10 simple black and white illustrations produced for a booklet, with clear direction provided by client on style and content: $3000
Pricing estimate
$500 - 10,000