How we do what we do
We partner with organisations and individuals to engage people, improve understanding and explore ideas, through visual communication and illustration.
Good Point Design comes to visual design work from a context of collaborative social and service design. This type of design puts people with lived and living experience at the centre, and ideally involves them – along with other stakeholders – in the design process.
So, what does this mean for me as a visual designer and illustrator?
It means that I like to be involved earlier on in the process, and that I aim to understand what is meaningful and important about the topic at hand -for everyone involved- and then explore ways to visually represent this for different audiences.
Types of engagements
I have identified three main types of engagements that Good Point Design works with, which I’m calling “You tell me”, “You give me” and “You invite me”. These are general categories, and there may be crossover between these categories, depending on the project and client.
*Please note, all prices given below are estimates only and are excluding GST. Please contact Good Point Design for a more specific quote for your project.
In a You tell me project, you come to Good Point Design with a clear idea of the message/s you want to convey, the content you will use to convey this, and a specified number and format of visual design products.
Where in the process does Good Point Design come in?
Late. Typically after you have completed your research, you have already decided on concepts or messages that you want to test with, and / or communicate to, your audience, and how exactly you would like to do this.
Project example
Approximately 10 simple black and white illustrations produced for a booklet, with clear direction provided by client on style and content.
In a You give me project, you come to Good Point Design with information, such as qualitative and / or quantitative data, a story (e.g. “this is where we’ve come from”) or perhaps a question for an audience or participants. You don’t know exactly what the end product will be.
Where in the process does Good Point Design come in?
Early to middle. Typically after you have completed your research but before you have determined what the end product will be. Good Point Design helps to find compelling narratives in provided materials, suggests concepts, develops prototypes for engagement and communication, and designs final visual products.
Project example:
Quotes and stories from research participants are provided by client with an open brief to work out what story to tell, and determine how to tell it. Good Point Design helps to select content that would translate well, creating as many images as possible within a fixed budget.
In a You invite me project, you come to Good Point Design with a new project and a general interest in how to communicate and engage with participants or stakeholders. You are interested in how visual communication can be an integral part of your process as well as your deliverables. This could involve (but is not limited to) concept development, workshops, visual prototyping, art making, and other research.
Where in the process does Good Point Design come in?
Early. You are still in the research stage, perhaps defining your research question or defining your project purpose. Good Point Design supports engagement with participants and stakeholders, helps to synthesise research results, develop and test prototypes and create final visual products.
Project example:
Good Point Design meets a research team and we together plan how to work together. Good Point Design is involved in a workshop and interviews with participants, with visual materials designed for each of these. A visual story is produced to document the process and the outcomes of this work.
Our work generally falls into these three broad categories
Visuals for shared understanding
How visual tools and prompts can be incorporated into a design process to facilitate conversation and engagement between all parties, and then drawing on what was uncovered through this process to create visual products.
For example: Visual prompts for use in workshops, interviews and other design-based research activities, and/or for use in synthesising (making sense of) the results of these activities.
Visuals for storytelling
How stories shared in collaborative processes (e.g. research or other projects) can be developed into visual artefacts (‘things’ or objects) or narratives that elevate and draw attention to voices that are often undervalued or disregarded.
For example: Illustrations that respond to quotes, themes or stories that can be compiled (typically with text) into a visual map, booklet or artworks shown in an exhibition to provide a rich picture of people’s experiences.
Visuals for processes
How visualisations can be incorporated into processes or information that would otherwise typically be text-based, as a way of increasing accessibility for broader audiences.
For example: Developing forms, documents and process information into a visual storyboard that provides the viewer with visual prompts to aid understanding and digestion of this information.
Our partners and collaborators
We love to work with:
Other creatives seeking both collaboration and interesting ways to visualise / materialise their work with others.
Purpose-driven organisations and individuals who are seeking ways to better engage their clients and communities.
Researchers who are interested in sharing their work and process through non-traditional academic outputs.
People who value visual design as a key part of the process and the end result, as opposed to being solely decorative.
We are probably not the right fit for:
Organisations and individuals who don’t need customised visualisations (Canva is brilliant if this is what you’re after).
Agencies looking for a designer to churn through work with little creativity or engagement involved.